While the service offers a baseline, standard $9.99 subscription offer, it also has tiers at $14.99 and $29.99 that allow for integrations with other platforms like Serato and Traktor, and being able to play songs while offline - important functions for DJs. At a time when subscription services including Apple Music and Amazon music have raised their monthly prices, and Spotify is expected to eventually do the same, Beatport’s royalty payouts are boosted by drastically higher subscription rates. New Beatport data also paints the platform as a leader in pay-per-stream rates, with Beatport paying 50 to 60 times more per stream than other DSPs. The company is driving this push with its browser-based DJ web application, Beatport DJ, which allows users to access and DJ from its library of music (which includes all major labels as well as leading and boutique dance imprints) without any additional hardware or software.
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Over the past two years, meanwhile, streaming has grown by 60% at Beatport - a jump supported by the platform’s push to appeal to the next generation of DJs, who are expected to gravitate to streaming-based workflows due to their greater familiarity with streaming models versus download models, according to McDaniels. “As a result, you’ll see the shift from the really low payouts at Spotify and Apple to the much higher ones at Beatport, and the copyright holders are the ones who benefit.” “Our hope is that 1% or 2% of Spotify’s paying subscribers decide that their music experience isn’t a lean back one - it’s an active and immersive one where they’ll spend their time listening to their music in the DJ booth or while they’re DJing at home,” he says. Other platforms are, meanwhile, following broader industry trends and have started burying downloads on the desktop version of iTunes, for example, options to purchase tracks notably appear halfway down the homepage.īeatport is working in a smaller market than Spotify or Apple Music, of course, and most casual streamers won’t go on to become practicing DJs, but Beatport CEO Robb McDaniels expects that the fraction that do will contribute to Beatport’s continued growth. (The cost of a digital track at Beatport averages $1.29). By offering high-quality downloads for use in live sets, that functionality is still driving sales in a music market dominated by streaming. Garth Brooks Launches The Big 615 Country Radio Station With TuneIn: 'We're Going to Lean a Little…Ī key to Beatport’s growth is its focus specifically on DJs.
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